Wednesday, June 14, 2017

What is Web Analytics?

Google Analytics is just one of the modules that you will learn in advanced digital marketing training program.

It is one of the important aspects of Digital marketing. It helps you to understand where visitors are coming from to your website (traffic source), their behavior, and webpages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.
Google Analytics Training Process:
·         Understanding overview & advantages
·         Setup web analytics account
·         Add tracking code in website/webpages
·         Getting familiar with key terms of Google Analytics
·         Setting up conversion matrix
·         Reviewing statistics and taking corrective actions, if required
After completing Google Analytics, you will be able to analyze the:
·         Able to find out how your visitors locate your website
·         Able to identify which pages and links your visitors click the most
·         Visitor segmentation

·         Able to fine tune your website

Tuesday, June 13, 2017

What is PPC?

PPC Advertising, Google Adwords is just one of the modules that you will learn in advanced digital marketing training program.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Also known as CPC i.e Cost per click. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.

Steps involving in PPC/SEM:

·         Keywords Research depending on type of business
·         Ad creation
·         Landing page development
·         Account setup
·         Tracking installation and testing
·         Campaign Launch
·         Monitor performance
·         Campaign assessment
·         Analysis and Feedback


Monday, June 12, 2017

What is Email Marketing? Training process. What we Teach?

Email Marketing is just one of the modules that you will learn in advanced digital marketing training program.

What is Email Marketing?

Email Marketing is one of the oldest platform in internet marketing, started in 1994 & can be regarded as one of the best platform when it comes to communicating with consumers in a variety of ways.

At Digital marketing Chanakya, you will learn the best techniques of email marketing, to overcome the main challenge i.e. to reach the inbox of customer.

Email marketing training process:
·         Campaign Objectives
·         Define KPIs
·         Professionally designed Emails
·         Professionally designed landing pages
·         Contact list management
·         List segmentation and targeted emails
·         Website integration
·         CRM integration
·         Full metrics reporting

What we teach at Digital marketing Chanakya?
·         What is email marketing?
·         How email works?
·         Challenges faced in sending bulk emails
·         How to over come these challenges?
·         Types of email marketing- Opt-in & bulk emailing
·         What is opt-in email marketing?
·         Setting up email marketing account
·         Best platforms to do opt-in email marketing
·         Setting up lists & web form
·         Creating a broadcast email
·         What are auto responders?
·         Setting up auto responders
·         How to do bulk emailing?
·         Best practices to send bulk emails
·         Tricks to land in inbox instead of spam folder
·         Top email marketing software’s & a glimpse of how to use them

·         Improving ROI with A/B testing