Monday, June 12, 2017

What is Email Marketing? Training process. What we Teach?

Email Marketing is just one of the modules that you will learn in advanced digital marketing training program.

What is Email Marketing?

Email Marketing is one of the oldest platform in internet marketing, started in 1994 & can be regarded as one of the best platform when it comes to communicating with consumers in a variety of ways.

At Digital marketing Chanakya, you will learn the best techniques of email marketing, to overcome the main challenge i.e. to reach the inbox of customer.

Email marketing training process:
·         Campaign Objectives
·         Define KPIs
·         Professionally designed Emails
·         Professionally designed landing pages
·         Contact list management
·         List segmentation and targeted emails
·         Website integration
·         CRM integration
·         Full metrics reporting

What we teach at Digital marketing Chanakya?
·         What is email marketing?
·         How email works?
·         Challenges faced in sending bulk emails
·         How to over come these challenges?
·         Types of email marketing- Opt-in & bulk emailing
·         What is opt-in email marketing?
·         Setting up email marketing account
·         Best platforms to do opt-in email marketing
·         Setting up lists & web form
·         Creating a broadcast email
·         What are auto responders?
·         Setting up auto responders
·         How to do bulk emailing?
·         Best practices to send bulk emails
·         Tricks to land in inbox instead of spam folder
·         Top email marketing software’s & a glimpse of how to use them

·         Improving ROI with A/B testing

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