PPC Advertising, Google Adwords is just one of the modules that you will learn in advanced digital marketing training program.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Also known as CPC i.e Cost per click. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.
Steps involving in PPC/SEM:
· Keywords Research depending on type of business
· Ad creation
· Landing page development
· Account setup
· Tracking installation and testing
· Campaign Launch
· Monitor performance
· Campaign assessment
· Analysis and Feedback