Wednesday, June 14, 2017

What is Web Analytics?

Google Analytics is just one of the modules that you will learn in advanced digital marketing training program.

It is one of the important aspects of Digital marketing. It helps you to understand where visitors are coming from to your website (traffic source), their behavior, and webpages performance but, it also helps to track and measure return on investment of marketing campaigns resulting in more leads, high sales conversion and increased brand awareness.
Google Analytics Training Process:
·         Understanding overview & advantages
·         Setup web analytics account
·         Add tracking code in website/webpages
·         Getting familiar with key terms of Google Analytics
·         Setting up conversion matrix
·         Reviewing statistics and taking corrective actions, if required
After completing Google Analytics, you will be able to analyze the:
·         Able to find out how your visitors locate your website
·         Able to identify which pages and links your visitors click the most
·         Visitor segmentation

·         Able to fine tune your website

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